The customer of today has too many priorities and is short on time and attention span as they go through her professional and personal life. Increasing competition, while providing great opportunity to the customer in the form of choice, has also left a challenge for organizations.
How to grab and sustain the attention of the customer?
The advent of the digital medium over the years has compelled organizations to focus online on their marketing strategies. While content generation is of great help, it has become a bare minimumpushing for a need of other meansto promote brands. Enterprise video solutions seem to be the answer as more and more organizations are looking for innovative ways to market their brands. Adapting a video marketing strategy is of vital importance to both engage and enlighten a customer in an efficient manner.
This brings us to the Question – Why must your organization adopt a video marketing strategy? Aren’t there enough means and methods already?
With the pace at which the current business ecosystem is changing, organizations need to adopt newer means to promote and market themselves to ride through the change. With loads of information floating and a tougher competition to beat,organizations need an enterprise video platform that provides the competitive edge.
Here are a few reasons why you may want to go the video way:
Direct Connect:Video is probably the best means to directly connect with your audience. It brings a new dimension to the way you can project your brand and organization, it is simplyengaging! The ultimate objective of marketing is to get closer to the customer and help her connect with your product and organization. The video achieves this in a big way even as it arouses the customer’s visual and cognitive impulses.
Effective Engagement:Loads of information can be communicated in a few minutes of video. Organizations are required to publish new and relevant content continuously on their web platforms to engage current customers and attract potential customers. Video is perhaps the most effective channel to relay the required content in an efficient and engaging manner. More and more companies are resorting to video as their main marketing tool for its engaging and rapid content delivery advantages.
Viewer Frequency: While the internet is flooded with an enormous amount of content, video seems to be cutting across demographics as the most favored medium. The number of online users catching on to videos is only moving upwards. An organization needs to be in sync with the changing marketing trends and video is just about the relevant tool to help organizations ride the digital wave.
Efficient Distribution:One of the advantages of the video is its ability to be distributed across various platforms, efficiently. From the organization’s own website, to other mediums such as Facebook, LinkedIn,and YouTube, the video can be easily relayed. In fact, more and more people are looking for information on these platforms and companies stand to gain a lot if they can exploit these platforms to enlighten and attract the customers through the use of videos. These platforms have become relevant sources of information even as they function as extended marketing arms for many firms.
Total Recall: Video has been found to be the most effective tool to bring in brand re-calls on the digital platform. According to a report by Online Publishers Association, 80% of the internet users have recalled viewing a video ad over the last 30 days. In the same survey – close to half of them took action in searching for further information and some of them even purchased the product they have seen on the video ad. Using videos for marketing your products not only enhances your brand recall but also plays a significant role in converting viewers into buyers.
Videos are definitely a great way to market your brand and organization,and a good number of companies are investing in video solutions for business even as we speak. A tech driven business landscape, low attention span of the customer and the demand for quality information are driving organizations to seek out better ways to engage and entice customers –Video marketing just about fits therole!